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Know that we don’t artificially inflate our prices to then offer you a deceptive discount, no Buy One Get One fake deals or "Limited Time Only Sales".

Shop around if you’d like, we are confident you’ll find our costs very competitive. While we don't take any insurance, we'll be happy to provide paperwork for you to recoup any "out of network" reimbursements should your insurance company offer this.

Eyeglass insurance is designed to steer a customer to a specific store or chain as well as to specific products. They tend to focus on the cheapest options and then try to up-sell to make their margins. As independent professionals, we are focused on giving better quality and service options. We want to offer our customers the freedom to choose the eyewear they want with the lenses they need without a third party's control or restriction.

Many insurance companies have even merged with frame and lens manufactures to increase their share of the market. We are now seeing all three merging together; the frame manufacture, the lens maker, and the insurance company. Now the Big Optical conglomerates have moved deep into ownership of retail stores and online market places. They are now purchasing Optometric practices also.

From reports given by our customers our pricing without insurance is equivalent to or better than the final price paid through a provider once premium and up-charges are calculated.

As a non-participating provider, insurance companies withhold sharing with us any information about your specific plan. Most eyewear insurance companies may reimburse you if you purchase eyewear from us. It requires looking at your policy to see what they will pay. As a non-provider, we can't acquire that information for you. Take a bold step for optical freedom, shop outside of the insurance network. Come see the difference yourself.